You’re Pricing All Wrong: How to implement value-based pricing

If profit is at the heart of pricing, the question becomes what would you do to increase your margin while maintaining or enriching your customer experience?  Would you consider a different pricing model?  If so, would value-based pricing be an option for you?  If you are unfamiliar with value-based pricing let me explain what I mean. […] Read More

How Low Can You Go — Reducing Expenses the Right Way

As business owners, we are always faced with how we can be more competitive when proposing on government contracts.  There are many schools of thought on how to do this, but one thing is for sure; lowering your overhead can have a significant impact on your pricing which creates an opportunity for a competitive but […] Read More