In the digital marketing arena, content marketing continues to be one of the most effective lead generation strategies, especially for B2B and B2C companies. But how can content marketing help B2G companies? The fact is that government agencies do not function the same as B2B, or B2C companies. The Government’s goal isn’t to market products or …
A recent study has revealed that humans who use smartphones have shorter attention span than goldfish. Researchers surveyed 2,000 participants and conducted electroencephalograms on 112 others. The conclusion was that the average attention span had fallen from 12 seconds, in 2000 (when the mobile revolution began), to 8 seconds, in 2015. This extremely short attention …
How to write a Whitepaper that Claims your Government Customer’s Attention Read More »
Social media for government businesses has finally reached maturity. Having presence in online networks is no longer a question of choice, but a necessity for governmental institutions that want to influence political agendas, inspire action, raise funds, and develop projects. According to a recent study conducted by PewInternet, 82% of internet users (representing 61% of …
As a small business owner, you might think that it’s impossible to get the word out about your products and services. I’m not going to lie. Marketing, is difficult, especially to government customers. That’s because selling to government is very different from selling to other businesses or consumers. B2G (business-to-government) marketing comes with a set …
How To Reach your Customers Using Modern Tactics Read More »
Teaming as it relates to government contracting is always a big topic of discussion. From “who can we reach out to” — to “what are my rights as a subcontractor,” we encounter some of the same questions. Well if you have been interested in subcontracting but are unsure of how to get started, or you …
Do you find it challenging to get a solid grasp on our proposal costs? Are you unsure about how to allocate your overall marketing dollars? Are you looking for creative ways to get more bang from your proposal budget? Bid and proposal costs can be 8-15% of your organization’s overhead or up to 25% …
3 Simple tactics you can employ to stretch proposal dollars Read More »
Everyone wants to know the ‘secret sauce’ as it relates to winning government proposal bids — but in reality, so few small businesses are doing what it really takes to win. Besides the obvious major challenges small business contractors face like small budgets, lack of resources, lack of information, there are other factors that are impeding …
I frequently get the question of “how do I know my solicitation isn’t wired for the competitor”. Well, the simple answer is.. you don’t. But before we start our analysis, let me pose this thought — [bctt tweet=”Government is risky and adverse and they are very reluctant to change vendors when the vendor is doing great …
You are preparing your next bid but want to make sure your prices are within the realm of selection. What do you do? Where can you go to find pertinent information about previous purchases? For the successful contractors, these are obvious questions, but for newbies, it may not be so obvious. [bctt tweet=”#ProposalWritingTips: Don’t spend …
If profit is at the heart of pricing, the question becomes what would you do to increase your margin while maintaining or enriching your customer experience? Would you consider a different pricing model? If so, would value-based pricing be an option for you? If you are unfamiliar with value-based pricing let me explain what I mean. …
You’re Pricing All Wrong: How to implement value-based pricing Read More »
