Business Development

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How to write a Whitepaper that Claims your Government Customer’s Attention

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A recent study has revealed that humans who use smartphones have shorter attention span than goldfish. Researchers surveyed 2,000 participants and conducted electroencephalograms on 112 others. The conclusion was that the average attention span had fallen from 12 seconds, in 2000 (when the mobile revolution began), to 8 seconds, in 2015. This extremely short attention …

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How to Get Social for Government

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Social media for government businesses has finally reached maturity. Having presence in online networks is no longer a question of choice, but a necessity for governmental institutions that want to influence political agendas, inspire action, raise funds, and develop projects. According to a recent study conducted by PewInternet, 82% of internet users (representing 61% of …

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How To Reach your Customers Using Modern Tactics

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As a small business owner, you might think that it’s impossible to get the word out about your products and services. I’m not going to lie. Marketing, is difficult, especially to government customers. That’s because selling to government is very different from selling to other businesses or consumers. B2G (business-to-government) marketing comes with a set …

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Top 5 Tips To Proposal Bidding Success

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Everyone wants to know the ‘secret sauce’ as it relates to winning government proposal bids — but in reality, so few small businesses are doing what it really takes to win. Besides the obvious major challenges small business contractors face like small budgets, lack of resources, lack of information, there are other factors that are impeding …

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How Low Can You Go — Reducing Expenses the Right Way

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As business owners, we are always faced with how we can be more competitive when proposing on government contracts.  There are many schools of thought on how to do this, but one thing is for sure; lowering your overhead can have a significant impact on your pricing which creates an opportunity for a competitive but …

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Simple Steps to Gain Your Competitive Edge

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Ways the Government Determines Your Competitive Edge   Competition in government contracting is not for the faint of heart.  Thanks to public contracting and FOIA (Freedom of Information Act), it’s somewhat easy to find bid specifics on a contract.  In fact, those companies not afraid to do digging and research, find themselves at the top …

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Intuitive Group provides agile marketing services to socially conscious companies transforming how government serves the public.

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