In the digital marketing arena, content marketing continues to be one of the most effective lead generation strategies, especially for B2B and B2C companies. But how can content marketing help B2G companies? The fact is that government agencies do not function the same as B2B, or B2C companies. The Government’s goal isn’t to market products or …
A recent study has revealed that humans who use smartphones have shorter attention span than goldfish. Researchers surveyed 2,000 participants and conducted electroencephalograms on 112 others. The conclusion was that the average attention span had fallen from 12 seconds, in 2000 (when the mobile revolution began), to 8 seconds, in 2015. This extremely short attention …
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Social media for government businesses has finally reached maturity. Having presence in online networks is no longer a question of choice, but a necessity for governmental institutions that want to influence political agendas, inspire action, raise funds, and develop projects. According to a recent study conducted by PewInternet, 82% of internet users (representing 61% of …
