About seven years ago, while working for a boutique-consulting firm, I actually had the good fortune of working with two types of leader within the organization. The first was very direct, to the point and al about business, while the other was a bit more freehearted and definitely much more of a “feely” person. The …
How many of us actually take the time to post your experience on a social site like Yelp, Angie’s list, Trip Advisor or Open Table? If you are not, then you are missing out on the opportunity to improve that business and experience. I know for me, I have always had mixed feelings about …
Mastering Customer Engagement – Why You Still Don’t Have It Right Read More »
If profit is at the heart of pricing, the question becomes what would you do to increase your margin while maintaining or enriching your customer experience? Would you consider a different pricing model? If so, would value-based pricing be an option for you? If you are unfamiliar with value-based pricing let me explain what I mean. …
You’re Pricing All Wrong: How to implement value-based pricing Read More »
