After 18 years in the proposal writing business, I have learned some valuable lessons. Some for the better and a few from the worst. One thing I know for sure is this type of work is not for the faint of heart. There are boatloads of balls to juggle, enough attitudes to make you want …
In the digital marketing arena, content marketing continues to be one of the most effective lead generation strategies, especially for B2B and B2C companies. But how can content marketing help B2G companies? The fact is that government agencies do not function the same as B2B, or B2C companies. The Government’s goal isn’t to market products or …
A recent study has revealed that humans who use smartphones have shorter attention span than goldfish. Researchers surveyed 2,000 participants and conducted electroencephalograms on 112 others. The conclusion was that the average attention span had fallen from 12 seconds, in 2000 (when the mobile revolution began), to 8 seconds, in 2015. This extremely short attention …
How to write a Whitepaper that Claims your Government Customer’s Attention Read More »
Social media for government businesses has finally reached maturity. Having presence in online networks is no longer a question of choice, but a necessity for governmental institutions that want to influence political agendas, inspire action, raise funds, and develop projects. According to a recent study conducted by PewInternet, 82% of internet users (representing 61% of …
As a small business owner, you might think that it’s impossible to get the word out about your products and services. I’m not going to lie. Marketing, is difficult, especially to government customers. That’s because selling to government is very different from selling to other businesses or consumers. B2G (business-to-government) marketing comes with a set …
How To Reach your Customers Using Modern Tactics Read More »
Do you find it challenging to get a solid grasp on our proposal costs? Are you unsure about how to allocate your overall marketing dollars? Are you looking for creative ways to get more bang from your proposal budget? Bid and proposal costs can be 8-15% of your organization’s overhead or up to 25% …
3 Simple tactics you can employ to stretch proposal dollars Read More »
We have heard a lot of buzz about WOSB and the new regulations just passed. So what is a WOSB exactly? It’s the Woman-Owned Small Business (WOSB) Federal Contract Program, helping women entrepreneurs access the federal market. The program, officially launched in 2011 and recently in 2014, now has a provision authorizing sole-source contracts within the …
