The holiday season is upon us and now begins the time of ramping up your social game along with planning for 2017. Networking is one of those necessary evils or joys in business — depending on how you look at it. It’s one of those things you’re either really good at or you really suck. …
10 Ways To Be More Memorable At Your Next Networking Event Read More »
We love case studies right? It gives us, the provider, an opportunity to show and tell for our customers. You get to “show off” your best work AND explain both the functionality and benefits. For example, you walk into a cellphone store searching for the perfect product to replace your current cell phone. As you look …
This month my staff and I decided that we would hit on a topic that many of you can relate to. It’s about standing out from your competition, a differentiator if you will. For the entire month of November, we are inspired to share with you tips and information on how you can make your …
Social media for government businesses has finally reached maturity. Having presence in online networks is no longer a question of choice, but a necessity for governmental institutions that want to influence political agendas, inspire action, raise funds, and develop projects. According to a recent study conducted by PewInternet, 82% of internet users (representing 61% of …
As a small business owner, you might think that it’s impossible to get the word out about your products and services. I’m not going to lie. Marketing, is difficult, especially to government customers. That’s because selling to government is very different from selling to other businesses or consumers. B2G (business-to-government) marketing comes with a set …
How To Reach your Customers Using Modern Tactics Read More »
If profit is at the heart of pricing, the question becomes what would you do to increase your margin while maintaining or enriching your customer experience? Would you consider a different pricing model? If so, would value-based pricing be an option for you? If you are unfamiliar with value-based pricing let me explain what I mean. …
You’re Pricing All Wrong: How to implement value-based pricing Read More »
One sure fire way to leverage your business and ensure its longevity is to bid and win your first contract in the government contracting industry. Taking a slice of this multi-billion dollar industry is precisely a business goal worth achieving. However, if you are new to the federal business, one of your key concerns must …
The government contracting industry has been so big over the past 60 years that its annual accumulated spending is at $500 billion — the same reason why many labeled it as the fourth branch of government. Amidst former President Eisenhower’s warning about the influence of politics and economy to the government contracting arm, it still …
Think You’re Cut Out For Government Contracting? Read More »
